The Tacoma Art Museum is celebrating the largest gift in the museum’s 79-year-old history with a limited edition spirit and a signature ale.
In honor of the Haub Family Collection of Western American Art and the museum expansion, the Tacoma Art Museum partnered with Tacoma’s Harmon Brewing Company and Gig Harbor’s Heritage Distilling Company to craft these two special beverages in time for the grand opening in November.
Heritage Distilling Company has just completed the inaugural batch of Tacoma New West Bourbon Whiskey, created exclusively for the Tacoma Art Museum to honor the links between the Haub collection and Tacoma’s heritage. The project began serendipitously when Melissa Traver, the Tacoma Art Museum’s Director of Marketing and a Gig Harbor resident, stopped by the distillery. Heritage had recently opened and was quickly becoming known for its unique, personal small-batch approach. The distillery’s motto, “Every spirit has a story,” reflects the owners’ pride in creating spirits that are rooted in history. Traver’s impromptu visit led to a meeting with Justin Stiefel, CEO and Master Distiller. The two discussed the Tacoma Art Museum’s construction of the Haub Family Galleries and the masterworks of Western American art donated by Erivan and Helga Haub.
The historical ties between whiskey and the American West presented the perfect opportunity to collaborate. “We were honored when Tacoma Art Museum approached us about partnering on a special project to help commemorate the opening of the new wing and the Haub Family Collection,” said Stiefel. “With the focus on western art and subjects like cowboys and the spirit of the untamed West, it seemed fitting to unveil a special bourbon just for the museum. We decided on a limited edition called Tacoma New West Bourbon Whiskey. It is a 92 proof bourbon aged less than two years with tones of caramel and vanilla, leaving a light sweetness in the high center of the palate and a smooth lingering finish.”
Tacoma New West Bourbon Whiskey will be sold at Heritage Distilling Company locations and through regional restaurants and retailers; the museum is also pursuing the option of selling it at the Tacoma Art Museum Store.
“A portion of the proceeds of every bottle sold goes right back to the museum to help further their efforts in bringing art to the community,” Stiefel noted. “Our hope is that patrons of the museum, art lovers, and bourbon connoisseurs will seek out this product at bars, restaurants, and retailers around the region.”
Although this is the first time the Tacoma Art Museum has ventured into the “spirit world,” the museum had previously collaborated with local craft brewers. “We’ve worked with Harmon Brewing for years, creating signature ales to compliment some of our key exhibitions. Our first collaboration with Harmon was in 1997, they crafted Picasso Pale Ale for an exhibition of Picasso’s ceramics,” says Traver. “Harmon is great to work with. They are creative and involved in the Tacoma community so it is a good fit for the Tacoma Art Museum. Our visitors enjoy the relationship, too.”
“To toast the new Western American art collection and the museum expansion, we collaborated with the Tacoma Art Museum and arrived at Tacoma New West CDA, a unique Cascadian dark ale brewed with six different malted barleys and chocolate wheat,” says Jeff Carlson, Head Brewer at Harmon. “It is black like a stout and the flavor is hoppy like an IPA. It is a complex, wonderful combination of roasted malts with piney and citrusy hop notes. The flavor profile perfectly blends the Old West and the Northwest.” Tacoma New West CDA is sold in all Harmon Brewing locations, and a special limited edition will be available in the the Tacoma Art Museum Cafe.
The Haub Family Collection of Western American Art includes 295 works spanning more than 200 years by 140 artists, among them Albert Bierstadt, George Catlin, John Clymer, Thomas Moran, Georgia O’Keeffe, Frederic Remington, and Kevin Red Star. The museum’s expansion and Haub Family Galleries open on Sat., Nov. 15 with a day of events inside and around the museum from 9:30 a.m. to 5 p.m. Tickets are still available for the November 15 Evening Social and Members’ Party from 7 p.m. to 11 p.m. ($15 members, $50 not-yet-members), including live music by the Tallboys Band and, of course, a signature drink!
To read the Tacoma Daily Index’s complete and comprehensive coverage of the Tacoma Art Museum’s expansion project, click on the following links:
- Tacoma Art Museum expansion opens to public Nov. 16 (Tacoma Daily Index, April 8, 2014)
- 3 artists selected for outdoor Tacoma Art Museum sculptures (Tacoma Daily Index, March 18, 2014)
- Milestones in fundraising, construction at Tacoma Art Museum (Tacoma Daily Index, February 27, 2014)
- Construction under way on Tacoma Art Museum expansion project (Tacoma Daily Index, December 4, 2013)
- Tacoma Art Museum breaks ground on $15.5M expansion project (Tacoma Daily Index, September 5, 2013)
- Tacoma Art Museum awarded $2M for expansion project (Tacoma Daily Index, August 14, 2013)
- $15.5M Tacoma Art Museum expansion groundbreaking ceremony Sept. 5 (Tacoma Daily Index, August 13, 2013)
- Tacoma Art Museum unveils design for $15.5M renovation (Tacoma Daily Index, April 18, 2013)
- EDB picks Top 10 Tacoma, Pierce County projects (Tacoma Daily Index, March 4, 2013)
- Tacoma Art Museum picks curator for new Haub Collection (Tacoma Daily Index, February 1, 2013)
- Tacoma Art Museum picks contractor for expansion project (Tacoma Daily Index, September 28, 2012)
- New collection, wing for Tacoma Art Museum (Tacoma Daily Index, July 9, 2012)
- TAM selects Seattle firms for Pacific Avenue plaza redesign (Tacoma Daily Index, October 30, 2009)
- TAM announces shortlist for museum plaza redesign (Tacoma Daily Index, June 29, 2009)
- Tacoma Art Museum seeks concepts for plaza redesign (Tacoma Daily Index, May 11, 2009)