The Port of Tacoma has received three communications awards from the American Association of Port Authorities (AAPA), including an Award of Excellence for its communication campaign in support of the Port’s 2021-2026 Strategic Plan, as part of the AAPA’s 2021 Communications Awards competition.
“We are proud to be honored by our peers for our strategic communications, which play an important role in conveying the importance of the Port’s economic development, job creation, and environmental enhancement work,” said Dick Marzano, Port of Tacoma commission president. “Our communications teams’ efforts are key to keeping the Port connected and engaged with our community and stakeholders.”
Port of Tacoma’s winning entries include:
Award of Excellence (Overall Campaign category) —Port of Tacoma Strategic Plan
Award of Distinction (Overall Campaign category) — Centennial Legacy Project
Award of Distinction (Miscellaneous category) — Strategic Plan Newsletter Articles
Entries for the competition are judged by an independent panel of experienced communications professionals on situation analysis and research; identification of audience, goals, objectives, strategies and tactics; quality/clarity of content and style; skillful use of copy, photography, design, layout and graphics; and evaluation methods used to determine communication’s success.
The AAPA’s annual awards program has recognized excellence in port communications since 1966. Entries are judged by an independent panel of communication professionals on a variety of factors including situation analysis, strategies, clarity of content and effectiveness of design.