Community marketing turns to visitor trade

The City of Tacoma spiffed up its image with a national “America’s #1 Wired City” campaign.
Now the city and surrounding Pierce County, stretching from Commencement Bay to snow-draped Mount Rainier, hope to build the same cachet with tourists and conventioneers with “Greater Tacoma: The art of Northwest Living.”
The theme line heads a Development Counsellors International marketing blueprint, commissioned by the city’s economic development and public facilities departments and the Tacoma-Pierce County Convention and Visitors Bureau, that offers recommendations for branding elements, marketing materials and implementation to support a “cultural destination” surge over the next few years.
Beginning this summer, regional museums, a spacious convention center, waterfront attractions and other tourism-related facilities will open, presenting a broader array of leisure activities to visitors and more opportunities for the region to reap tourism dollars.