Featured | Tacoma Daily Index

Whether it is a tasty treat, a car, or a new life, we look for the most suitable, likely and convincing promise. (Photo by Morf Morford)

What’s in a name?

By Morf Morford mmorford@soundpublishing.com • April 28, 2023 1:30 am

“A brand is actually a promise” – Warren Buffet

The one constant feature of our landscape is different every time we look at it. If we can see it at all. But whether we see it or not, it is there, often changing light or texture, or even shifting from bucolic to the ultimate hazard. The mountain, in its multitude of faces, forever defines us. (Photo by Morf Morford)

Pierce County is a big place

By Morf Morford mmorford@soundpublishing.com • April 27, 2023 1:30 am

And our state is large too…

Instead of mountain or water views, South Tacoma has views like this. (Photo by Morf Morford)

Earth Awareness Month, Tacoma style

By Morf Morford mmorford@soundpublishing.com • April 26, 2023 1:30 am

By Morf Morford, Tacoma Daily Index

Whatever else might be on our landscape, the sky, even as we barely notice it, dominates. (Photo by Morf Morford)

White skies over Tacoma

By Morf Morford mmorford@soundpublishing.com • April 25, 2023 1:30 am

By Morf Morford, Tacoma Daily Index

<strong>Roads and bridges and other traffic infrastructure are immensely expensive - and frustrating or dangerous when not maintained. Photo by Morf Morford</strong>

Death, taxes and driving

By Morf Morford mmorford@soundpublishing.com • April 24, 2023 1:30 am

We’ve passed Tax Day, but most drivers keep paying

We honor our leaders and prominent public figures on our coins and currency. From Caesar to JFK, money shows history as much as value. (Photo by Morf Morford)

Getting rich in America

By Morf Morford mmorford@soundpublishing.com • April 21, 2023 1:30 am

By Morf Morford, Tacoma Daily Index

Our many national parks are a national treasure. Many are a road-trip away. (Photo by Morf Morford)

It’s the season for travel

By Morf Morford mmorford@soundpublishing.com • April 20, 2023 1:30 am

No matter how far you go, it’s time to hit the road

If there were ever an ad that did not age well, this would be it. The culture, the economy and how we think about them has changed forever. (Photo by Morf Morford)

Remember “The Everything Store”?

By Morf Morford mmorford@soundpublishing.com • April 18, 2023 1:30 am

By Morf Morford, Tacoma Daily Index

Machines can rearrange letters, but only humans can create meaning. (Photo by Morf Morford)

Writing in the era of artificial intelligence

By Morf Morford mmorford@soundpublishing.com • April 17, 2023 1:30 am

Writing is a lot more than words

In today’s economy, a house can be, and for more and more of us, must be, more than home. It could be a business, an art studio or much more. (Photo by Morf Morford)

Housing seems to change every day

By Morf Morford mmorford@soundpublishing.com • April 14, 2023 1:30 am

The housing market ain’t what it used to be

Sometimes the best travel advice is to just go. (Photo by Morf Morford)

It’s time to coddiwomple

By Morf Morford mmorford@soundpublishing.com • April 13, 2023 1:30 am

To coddiwomple is “to travel in a purposeful manner towards a vague destination”

Names of things and places emerge from unique and shared history and experience.

The backstories of names of some familiar things

By Morf Morford mmorford@soundpublishing.com • April 12, 2023 1:30 am

By Morf Morford, Tacoma Daily Index

There’s a unique strain of disdain toward civilization one finds in the outer reaches of Pierce County. (Photo by Morf Morford)

It came from Pierce County

By Morf Morford mmorford@soundpublishing.com • April 11, 2023 10:43 am

By Morf Morford, Tacoma Daily Index

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