Contextual advertising is a new variation on Web banner ads. Bill Reller, CEO of Seattle-based WebRelevance.com, will explain this new trend on WebTalkGuys Radio, at 11 a.m.. Saturday, on KLAY-AM (1180).
WebRelevance is the first company to roll out an independent contextual ad program outside of Google and Overture and just inked a deal with Microsoft to use their technology on MSNBC.com.
Also, Ben Yoder of SeriousMagic.com explains how anyone can quickly create professional video presentations in 30 minutes from their own desktop using their Visual Communicator software.
WebTalkGuys Radio will also repeat Tuesdays at 10 p.m. on KVTI 90.9 FM and Webcast via webtalkguys.com.
The radio show is also nationally syndicated to ten radio stations across the United States.