TCC wins two marketing awards

Tacoma Community College’s “Own Your Future – I DID” campaign was selected to receive the Gold Medallion for Best Promotional Campaign at the 2002 National Council of Marketing and Public Relations (NCMPR) District VII Conference in Tacoma Oct. 29.

Tacoma Community College was also awarded the Bronze Medallion for the 2002-2003 Student Handbook.

The Gold Medallion is the highest honor. The Bronze Medallion signifies third place.

“The quality of entries submitted for this year’s competition continued to raise the bar of excellence,” said Sue Groth, director of college and community relations at Clark College and coordinator of the NCMPR District VII Medallion Awards.

“Since this was the second year we were recognized with the Gold Medallion for Best Promotional Campaign, it really gave me confidence that our marketing efforts are on track,” said Sally Perkins, director of marketing at TCC. “I think the campaign’s strength lies in the TCC alumni success stories that are highlighted.”

Judges praised the use of alumni testimonials and the creativity of the campaign.

The “Own Your Future – I DID” campaign slogan was developed to personalize the college’s Own Your Future positioning statement, to build a positive, feel good image about the college and to communicate a sense of self identification.

The college worked with graphic designer Denise Sullivan of Tomsic/Sullivan Design on the ad designs. Tomsic/Sullivan Design has offices in Gig Harbor, Wash. and Tacoma, Wash.

The campaign employed an integrated marketing approach to reach the college’s primary target audience of high school-aged youth.

The media mix included outdoor and transit advertising and print ads in local, regional and high school newspapers.

Fall enrollment has increased more than 8 percent, Web hits doubled in August and September, and a number of reply cards from the interior transit campaign have been received.

The student handbook is published by TCC’s marketing department with the cover design created by Laura Chipman, TCC graphic designer.

The content is provided by Patty Nelson, TCC director of student programs and activities.

The publication budget is augmented by the Associated Students of Tacoma Community College.