The Port of Tacoma wants your thoughts on the organization’s draft strategic plan, developed with input from community members, customers, business leaders and employees, and aimed to guide its actions over the next five years.
To that end, the Port will hold two open houses in February. The first event will be held on on Mon., Feb. 13 from 4:30 p.m. to 6:30 p.m., at the Fabulich Center, Room 104, 3600 Port of Tacoma Road. The second event will be held on Weds., Feb. 15 from 4:30 p.m. to 6:30 p.m.. at the McGavick Student & Conference Center, Clover Park Technical College, 4500 Steilacoom Blvd. SW in Lakewood.
The Port of Tacoma is a key contributor to the South Puget Sound economy and has experienced significant growth over the past 20 years. The Port is currently developing a 2012 Strategic Plan to guide the organization in achieving its next chapter of economic growth and business success. The plan will set the course for the next 10 to 15 years, with a focus on near-term actions.
Hand in hand with strategic planning, the Port will also examine its brand and identity. BrandStrata was hired to support efforts to create a Port of Tacoma brand that reflects our strategic advantages and unique identity now and into the future. Between June 2011 and March 2012, and under the direction of the Commission, CEO John Wolfe is leading an internal task force charged with developing the Port’s strategic plan. Berk & Associates was hired to facilitate and support the process, as well as Mercator International LLC to support business strategy development. Port management, staff, stakeholders and the public will be involved in the planning process.
The strategic planning process includes several phases:
Research and assessment — Gather feedback from stakeholders, and conduct business and financial assessments to create the Situation Assessment, which will help develop the strategic business options;
Plan development — The task force and commission will craft the Draft Strategic Plan, to include the Port’s mission/vision statement, goals, implementation plan and timeline, roles and responsibilities, key metrics and expected outcomes.
The commission is expected to adopt the final plan in March 2012. For more information, visit http://www.portoftacoma.com .